This Ad Gets Eaten Away By Bugs To Show the Dangers Of Crack CocaineS

In an attempt to illustrate the harmful effects of using crack cocaine, Talent, a Brazilian ad agency, created a series of posters featuring images of people living with addictions that are slowly eaten away and destroyed by Flour beetle larvae—or mealworms.

The posters were actually made of thin sheets of dough instead of paper, to encourage the larvae to thoroughly consume them. And the results are incredibly unsettling, particularly as portions of the faces are eaten away leaving what looks like scars and other signs of physical wear and tear. The ads were run in an area of Sao Paulo known for its crack use, but maybe they should have run the ad in Toronto as well?

[Vimeo via Talent via Taxi]