The prototype of the technology demonstrated at CES 2021 isn’t exactly aesthetically pleasing—few of us would trade a thin power cord for a giant coil on a nearby table and a matching coil hanging off the back of our TVs. But Reasonance claims its wireless power transfer can work at distances of up to 3.3 feet allowing the transmitter coil to be hidden inside the wall behind a hanging TV (the alignment of the coils doesn’t have to be completely perfect either) while the receiver coil could be integrated into the display’s frame. It would potentially limit how thin a TV could be, but that seems like a minor trade-off for the convenience of the screen being completely wireless.

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Do we want to believe that completely wireless TVs are just around the corner thanks to Reasonance? Yes, of course we do. The startup has already patented its technology in Russia and is currently applying for patents around the world in the US, Canada, China, India, and South Korea so it’s apparently very confident in what it’s created. But we’ve seen other companies tackle killing the power cord too, including well-resourced companies like Samsung who patented its own approach to wireless TVs in early 2019 but has yet to deliver the technology in a consumer-ready product. A working tech demo is one thing: a product that reliably, safely, and efficiently works in the real world is an entirely other thing. Hopefully, Reasonance is soon able to transition its technology to that next step.