It was almost definitely not the first time Apple thought about how to revolutionize textbooks and education, but Joe Peters and a couple of Apple interns won its annual iContest, "sort of an American Idol for great ideas that gives interns a chance to present their best thoughts to executives," by presenting a plan for cheap digital textbooks to enthusiastic Apple execs back in 2008, two years before the iPad was loosed on the world.
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Luke Macfarlane | First Fandoms
Wirecutter has the interview: [Wirecutter]