It was almost definitely not the first time Apple thought about how to revolutionize textbooks and education, but Joe Peters and a couple of Apple interns won its annual iContest, "sort of an American Idol for great ideas that gives interns a chance to present their best thoughts to executives," by presenting a plan for cheap digital textbooks to enthusiastic Apple execs back in 2008, two years before the iPad was loosed on the world.
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Wirecutter has the interview: [Wirecutter]
DISCUSSION
Apple isn't all roses on this. If you charge money on the iTunes/ibooks store and publish through iBooks Author, Apple owns the exclusive publishing rights.
[www.businessinsider.com]
That kind of sucks.