Adwatch: Zune Endless Cookie

Here's an ad that symbolizes the Zune's song sharing with a cookie that is split for sharing with strangers, only to grow back, over and over again.

No one understands that after 3 days, the cookie DRM activates in your stomach, giving you a bleeding ulcer and diarrhea. Just kidding...about the cookie, not the DRM. But that's ok! Wireless sharing with DRM is still better than no wireless sharing, you ninnies!

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People have been claiming the Zune is not selling well, while others are impressed with its quick , solid launch. Some say it sucks, some say it's great.

Let me remind you of the truth: The Zune is here for the long haul. It's a contender. It's worth considering. For some, now. For most, later in a future version.

Back to the Ad. I think between the annoying indie rockers who pretend to breakdance, and wanna be nightmare-before-xmas spots like this one, I think the ads suck.

What do you think of this Zune ad?

All Things Zune [Gizmodo]

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DISCUSSION

How is this going to promote the Zune. People are going to think Zune is a new Tim Burton movie about a magical cookie and the love between a kid and a black ball of dust.

Honestly, Tim Burton would be rolling over in his grave if he wasn't still alive. I don't like someone taking another persons ideas or style without proper acknowledgement. WOW did the whole Office Space thing quite well and acknowledged the actual movie promoting it too.

As for the Silhouette iPod adverts yes it's time for them to go but guess what they are. The new Shuffle advert is quite inventive and actually shows the product. Even the get a Mac adverts at least tell people the Mac is a PC alternative even if it doesn't do that perfectly.

Anyway Microsoft is not wowing the masses into buying a Zune if 80% of the people who see these adverts have to wait till a geeky friend explains what the thing is. Same problem Apple had with the 1984 advert and while people buzzed about how good it was it took a long time for most people too even know "Why 1984 was not going to be like 1984."