Amazon has axed its new $8-per-month Prime subscription plan, which placed the retailer as a more direct competitor to Hulu and Netflix, after just a fortnight.

Speaking to All Things D, an Amazon spokesperson explained: "We regularly test new options for our customers. At this time, we've completed our test and are no longer signing up new customers for Amazon Prime monthly memberships."


Which means they didn't sell all that many, presumably. So, if you want free two-day shipping, instant media streaming and monthly Kindle book rentals, looks like you still have to pony up that big, one-off lump of $80. [All Things D]