Apple Is Removing Anti-Theft Cables From iPhones in Some Stores

Images: Getty
Images: Getty

Apple is testing out a new way to display iPhones in some stores in the UK and Canada—completely naked. On Saturday, Apple will reopen its fancy flagship store in London after a year-long renovation, showing off the brand new iPhone 7 without any security tethers, which presumably makes it extremely easy for any casual shopper to pocket one.

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Why would Apple put itself at risk like this? Well, the company wants it to make it easier for you to test out its phones—No security tethers allows you to see how it feels in your pocket and try out the phone in funky cases. CNET reports that although the new London store has no visible security, there are cameras watching your every move. Still, the company isn’t too concerned with you stealing one of those precious baby iPhones because it will be unusable as soon as Apple realizes and puts the phone in “Lost Mode” remotely, which bricks it.

Will this create an iPhone stealing epidemic? Or prove to us that human beings are inherently honest? Only time will tell, but due to the fact that the world is never not burning, I predict the former.

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[CNET via MacRumors]

Eve Peyser was the night editor at Gizmodo.

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DISCUSSION

Reminds me of something kind of related—you know you can ring yourself out using their Apple store app, right? It’s a bit awkward to pick something up, hold it up to your phone, pocket it and walk out without ever talking to anyone. Feels like someone is going to accuse you of stealing. I’ve done it a few times and not so weird now, but the first time was really odd.

Anyway, my son (14 at the time) had no idea you could do this. I took him into the Apple store, picked up a $50 item, scanned and paid w/ Apple Pay on the sly and said to him “I wonder if I could just walk out with this without paying”. Put it in my pocket and headed for the door. He started to panic, saying quietly “Dad, what are you doing, stop. Stop!” and I said, “Shh, just be quiet” and kept going. I thought he was going to have a heart attack by the time we got to the car.