Apple Killing Effective July 31

Illustration for article titled Apple Killing Effective July 31

An old PR adage says if you have bad news, release it on Friday when it's less likely to cause a stir. So perhaps that's why Apple announced it's killing off on, you guessed it, this past Friday


Apple sent out an email notice to its users, informing them to get their documents off of the iWork site, and remove any links or embedded documents elsewhere on the Web by July 31. Apparently, it is planning to not only to discontinue support, but also actually remove all the documents users have uploaded.

I nearly missed this message because I've got Gmail set up to filter notifications like these. Here's a case for checking that folder periodically. From the email I received:

[T]he public beta service will no longer be available. As of July 31, 2012, you will no longer be able to access your documents on the site or view them on the web. We recommend that you sign in to before July 31, 2012, and download all your documents to your computer.


Apple refers its users to this support document, which basically just tells you to get your documents before they're gone.

But the larger issue that occurs to me is that this is a really bad move by Apple. If it wants people to use iCloud, it needs to make them comfortable with cloud storage. The transition from MobileMe to iCloud was bad enough. But deleting all the files off its previous cloud solution is even worse. Not a great way to build confidence that we can count on your new solution, Apple. [Apple]

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I've resigned myself that Apple never takes its cloud solutions seriously, unless it makes them money (iTunes). They can't seem to do anything cloud related with competence. I've been a mobile me member since it started and its only in the past year that mobile me seems to "just work". Apple still hasn't come up with a good solution for those of us with 2 different Apple ID's. I just don't think they care enough.

Microsoft is the better solution for the cloud in my opinion. They still support solutions from 2002. Ultimately though, I think local storage will always be necessary. I just don't feel comfortable with 3rd party support of my documentation and records over the years. In the case of the most important documents, paper still rules for safety and storage along with a safe old school solution like a safe or safety deposit box.