Apple Reportedly Pushing for $1 TV Shows in iTunes

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Let's be honest, guys: A season pass of The Office on iTunes costs $60. On DVD, it'll be half that. So, phew: Apple is reportedly pushing the networks to lower their prices for iTunes TV purchases way down to $1.

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This rumor comes from the Financial Times, a reputable source who's previously examined Apple's relationship with the networks, and it makes sense to us: Video is not like audio, in that you don't often watch multiple times, so its value is significantly less over time than music. Apple is apparently telling the networks that lowering the prices to a buck would increase sales, thereby making up for any loss in revenue they'd see from the cut. What do you guys think? Would you be more inclined to buy TV shows if the price was dropped to a dollar? [Financial Times via Business Insider]

DISCUSSION

By
MikeSWelch

I think we're leaving out an important part. DRM

I torrent all my TV shows and watch some of them on my Mac Mini, some on my PS3, and some on my Droid.

iTune's current DRM will not allow me to watch video on my PS3 or my Droid.

Fuck that shit.