Cablevision Offers TiVo To Mexico City, But Not To Me

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Fulfilling a promise they made last November, TiVo and Cablevision are rolling out the first-ever Spanish-language TiVo, for cable customers in Mexico City. Mexico city? Who does a news release based on Mexico City? If this doesn't demonstrate the bizarre relationship TiVo has with cable companies, I don't know what would. The TiVos will have SeasonPass, WishList and the typical DVR functions, but probably not TiVoToGo, remote scheduling or any of the connected stuff. I am happy that the people of Mexico City are finally getting TiVo, but as a Cablevision subscriber in the New York area (Cablevision's home turf), I am pretty pissed that all the carrier offers me is a POS Scientific Atlanta Explorer 8300HD.


Press release:

TiVo Service Now Available to CABLEVISION Subscribers in Mexico City

- Spanish language version of TiVo user interface helps CABLEVISION further differentiate services and expands TiVo's international presence -

ALVISO, Calif., Sept 13, 2007 /PRNewswire-FirstCall via COMTEX News Network/ —

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and CABLEVISION, S.A. de C.V. (CABLEVISION), Mexico's largest digital cable operator, announced that beginning today TiVo(R) DVRs and the TiVo(R) Service are available for the first time to CABLEVISION's digital cable subscribers throughout Mexico City.

CABLEVISION subscribers can now access the first Spanish language version of the Emmy(R) award-winning TiVo user interface, which includes internationally recognized TiVo features like SeasonPass(TM) recordings, WishList(R) searches and TrickPlay functionality, which enables users to pause, rewind, instant replay and slo-motion live TV.

Chief Executive Officer of CABLEVISION Jean-Paul Broc said, "The combination of TiVo's state-of-art technology and breadth of services with CABLEVISION's superior digital cable programming creates an unmatched television viewing experience for our subscribers in Mexico City. We are extremely enthusiastic that the opportunity to bring the TiVo service to Mexico City has come to fruition and are confident that the TiVo brand will not only increase customer loyalty but serve as a driver of new cable subscribers."

"TiVo continues to make sustained progress across international markets and CABLEVISION in Mexico is another example," said Tom Rogers, President and CEO of TiVo. "Growing our business with the right partners is critical and our strategic distribution relationship with CABLEVISION, and its parent Televisa, is proof of that. TiVo will enable CABLEVISION to further differentiate its pay television service and maximize its programming packages. The combination of TiVo and CABLEVISION will offer the best entertainment experience for subscribers in Mexico."

CABLEVISION is introducing the TiVo service to Mexico City consumers through a broad-based media campaign including cross-channel and broadcast television, print, online, radio and outdoor advertising. In addition, CABLEVISION plans to leverage its extensive programming assets and celebrity spokespeople to promote TiVo capabilities on air.

TiVo service is being offered to CABLEVISION subscribers as a package with a monthly charge covering both service and box rental.


Buford T. Justice

Uhm, yeah... Cablevision doesn't have a huge system in Mexico City considering the population size and density but it's still a sizeable system, about 400,000 people. Reason for that? They pay through the nose to get connected.

At present, Cablevision has 355,000 subscribers in greater Mexico City and charges US$726 for connection and equipment. But the business model is battling for the attention of a very traditional group of television viewers who tend to be reticent when it comes to adopting new technologies, experts say. "Pioneering this market in Mexico represents both a risk and an opportunity," says Moises Polishuk, head of the Sistemas, Seguridad y Teleproceso consultancy. "There's the risk of coming in too early and getting burned, and there's the risk of coming in too late and finding yourself trying to reorient Mexican culture, which is hard to change once it gets used to something."

Most of the other 21 million? They may MAKE $726 a month. If they're doing well. Beautiful city, beautiful country, ugly problems.