Clearly Video Editing Will Solve All of RIM's Problems

Illustration for article titled Clearly Video Editing Will Solve All of RIM's Problems

RIM, the maker of all BlackBerrys, is in hot water. It's not boiling yet, but I just dipped my finger in and it's definitely simmering after today's big announcement that RIM's bought JayCut, a video-editing company.


Whatever could RIM want a video-editing company for? Is it for this rumored Apple TV-rival product that will supposedly stream content from Netflix, YouTube, and other services? I doubt it.

Hailing from Sweden, JayCut and its seven employees work on an editing suite that is compatible with "any mobile device, using any media on the web," letting you "publish the result to any device or website." It doesn't take a scientist to work out RIM wants to include a video-editing tool on upcoming PlayBook tablets, and possibly even BlackBerry phones, too.

In fact, that's exactly what RIM's CTO Davic Yach has written on the company blog:

"The BlackBerry PlayBook offers users premium multimedia features, including dual HD cameras for video capture and video conferencing, HDMI output and high resolution video playback. By working with JayCut to add video editing capabilities to the BlackBerry platform we can further enrich our customers' multimedia experience with BlackBerry."

Jonas, JayCut's CEO, wrote on their blog that the acquisition will let them "focus solely on developing great video editing tools, which has the potential to be used by many millions of users." It's obviously a great move on JayCut's side, selling to the wealthy Canadian company—but is video-editing the must-have feature that will keep BlackBerry users upgrading to the next device, and lure customers away from the iPhone and to RIM? Of course not. [JayCut and RIM]

You can keep up with Kat Hannaford, the author of this post, on Twitter or Facebook.



I dunno. Even RIM agrees that they are in "catch-up" mode. I can't condemn them for buying an outfit that will give quickly give them a mobile editing app. It worked for them buying Torch. I would feel a lot worse if they were devoting precious resources (i.e. programmers working on getting QNX on Blackberries) to creating an editing app from scratch. It's funny that we all bitch that RIM is lagging behind , and then we all bitch when they actually do something about it.

Remember, although RIM has been declared dead by the Tech media, and their stock price has taking a pummeling, they still have piles of money and growth around the world.

IMHO, it is extremely premature to write their obituary just yet.