Do the Over-the-Top Twitter References In Chef Totally Ruin the Movie?

I finally got around to seeing Chef, the Jon Favreau film about a chef who joins Twitter and (SPOILER ALERT) starts a food truck. Now food trucks and Twitter go together like Korean BBQ and tacos but in this film the tweet-integration was ridiculously blatant—really, to the point of distraction. So much so that when the film came out earlier this year, tons of people were asking: Did Twitter pay for all that promotion?

Favreau said no, repeatedly, that he just wanted the film to be more realistic. But consider all these silly attempts at making social media feel more "realistic":

  • The tweets are shown as graphic elements similar to the actual design of the site
  • When anyone sends a tweet, you hear a little whistle and an animated bird flies through the air (NOT KIDDING)
  • His son sets up his Twitter account for him, outlining each step with so much detail it could serve as a web tutorial
  • A misunderstanding about an @ reply vs. a direct message is a key plot point
  • Favreau's chef gets in a tweet-war with a critic
  • Dialogue includes several characters saying "Fuck Twitter" over and over

Just when you thought it couldn't get worse, his son gives him another totally random tutorial on another tech tool: Vine. Which is—yep—owned by Twitter.

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The rest of the movie might be good but I was too distracted by the tweeting birds to enjoy it. Watch it and let me know what you think. [Google Play]

Top image from the film Chef via Reel Life With Jane


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