DVR Sales Down The Pooper by 49%: TiVo Hit Hard?

This image was lost some time after publication.
This image was lost some time after publication.

Yesterday, we wrote about how TiVo is fairing after launching their Series 3 DVR. Since then, we've had some astounding numbers come in that show US DVRs sales are down 49% for January through August, as compared to last year. Since TiVo is number one in this space, they might be taking the brunt of this hit. Seems like a sound jump to reason that most of you are renting your DVRs from your cable or satellite providers.


Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

By the way, I still <3 TiVo, so it pains me to write this. We always hurt the ones we love!

(Thanks for the data and kisses, NPD group)



InViz77 - as for the cable box reset problem, some cable boxes can be set to power on when they see a channel change. My SA3200 is like that - so it powers on when the S2DT I have connected to it changes the channel.


drewkkake - Actually after the year is up you can call and resub it at the $12.95/month rate and NOT continue to pay the $19.95/rate.

As for TiVo's pricing - a Hyundai and a Mercedes are both cars. They'll both convey you from point A to point B. They have four wheels, an engine, a steering wheel, seats, etc. But few would argue that they're equivalent products. Whether or not it is worth buying the TiVo, or the Mercedes, is a personal choice. It will be worth it to some and not worth it to others. Some people are perfectly happy with a moped, er, I mean a VCR.

I've been a TiVo user for nearly 5 years now, and I've used other DVR products - ReplayTV, cable DVRs, etc - and nothing has come close to TiVo for me. Nothing has even been worth considering as an alternative to TiVo's features and quality.


cscampxp - Actually that's $800 MSRP + $12.95/month. The higher monthly fees are for the S2 bundles which include the box in the price. With the S3 you pay full-freight for the box so you pay service only on the sub. And it is $6.95/month for each additional box on an account. As for the MSRP - there have been a few deals on the S3 already dropping it to $700 or less. The price will continue to come down over time.

It may be a 'no brainer' if it is strictly about the money. But it isn't just about the money for some users. I've used cable DVRs - they couldn't PAY ME to go back to using them, I quite happily purchased a Series3 TiVo even knowing I could've waited and paid less later. I have no regrets at all, and I'm enjoying it quite a bit on my 61" set. For me it is more about the usability, features, and quality. For me the choice between an S3 and the SA8300HD Charter offers locally was a 'no brainer' - I won't allow that piece of crap SA8300HD in my home.

TiVo used to offer lifetime, but it was a money-loser for them and only a minority of new subs opted for lifetime (which I never understood, it was a great deal), so they stopped offering it earlier this year. They still offer 1-, 2-, and 3-year pre-paid plans if you don't like monthly payments. And pre-paying also saves money.