How Google Needs to Sell the Nexus Two

Illustration for article titled How Google Needs to Sell the Nexus Two

It's official: the Nexus One is a sales flop. But it's also the best Android phone out there. So what gives? Turns out, a lot of things. Here's how Google can make things right with the Nexus Two launch:


Marketing: However recognizable Google is as a brand, to enter the cutthroat smartphone space without a full-on ad blitz was a suicide mission. There were was advertising on the home page—a rarity, but not a buzz generator—but otherwise the majority of consumers didn't know what a Nexus One was, or if they did, why it was better or different. Next time out, be willing to spend some money to make some sales.

Sell It In Stores: By not offering the Nexus One in storefronts, Google's asking people to pay them $180 for a product they've never even held. That's a lot of blind faith, especially considering Google had no mobile hardware track record. They're also missing a huge sales opportunity from folks who come in at the end of their contract looking to upgrade. Put the Nexus Two in a place where people can see it, try it, and buy it—and have your retail partners actively talking them into it—and it'll move a lot more units.


Improve Customer Support: Google didn't provide direct customer support for the Nexus One until a month after its launch, on the heels of numerous complaints. But even that's limited to order status: Nexus One owners still need to call HTC for hardware support and T-Mobile for billing support. That's three different customer service points of reference for customers, which is two too many. If you're going to sell a Google phone, make sure people can turn to Google for help when it doesn't work.

Get a Better Carrier: T-Mobile's network is a big ol' strugglebear. It's in the habit of losing customers, not gaining them. So the problem is two-fold: you've got a relatively small group of T-Mobile customers who could buy the Nexus One on contract, and a service provider that no one would go out of their way to join. There's always the unlocked version, but paying $530 for a phone—even a really, really good one—just doesn't make sense given the other options out there. Put the Nexus Two on Verizon, or even Sprint or AT&T. See how well it does then.


There it is, Google: your four-step plan to cellular success. The most surprising thing of all might be that you didn't do any of it in the first place.

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Here's an idea- how about you just give it to sprint, so it's the only non piece of shit phone available to all of us who have sprint for business? Then we'll all buy it because we fucking hate our crackberries, and everyone gets what they want.