How the GoPro Became the Best Selling Camera In the World

Illustration for article titled How the GoPro Became the Best Selling Camera In the World

The GoPro is an amazing action camera that lets people record extreme sports, daredevil feats, and other spectacles. Just a few years ago, it would have been impossible. But, today, it is the best-selling camera in the world.

In a short 60 Minutes profile, Anderson Cooper runs through the story of the rugged camera from the beginning, when the company was founded by a young surfer and failed entrepreneur named Nick Woodman 12 years ago. The first GoPro product? A simple waterproof film camera. Since then, the company has doubled its sales yearly, to revenues of more than $500 million per year. Never underestimate the potential of a simple, effective, inexpensive tool. [CBS]

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DISCUSSION

brentrose
Brent Rose

GoPro just made a(nother) brilliant marketing move. They're sponsoring a "GoPro of the Winter" contest for the North Shore of Oahu with a $20,000 prize for the winner. That all but ensures that the world's best surfers will be using their cameras and uploading clips like mad all winter. Really smart move.