The GoPro is an amazing action camera that lets people record extreme sports, daredevil feats, and other spectacles. Just a few years ago, it would have been impossible. But, today, it is the best-selling camera in the world.
In a short 60 Minutes profile, Anderson Cooper runs through the story of the rugged camera from the beginning, when the company was founded by a young surfer and failed entrepreneur named Nick Woodman 12 years ago. The first GoPro product? A simple waterproof film camera. Since then, the company has doubled its sales yearly, to revenues of more than $500 million per year. Never underestimate the potential of a simple, effective, inexpensive tool. [CBS]
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