We first brought word of Prima’s audacious plans to let movie buffs enjoy first-run titles from the comfort of their home theaters for $500 a flick back in 2010. But it looks like the company is finally rolling out the service, with a hardware price tag that’s risen from $20,000 to $35,000. Really sweetens the deal, doesn’t it?
https://gizmodo.com/first-run-movies-at-home-sure-for-20-000-5709123
The rackmount Prima Cinema player was actually designed by BMW’s US design shop, so it will certainly look lovely amongst your other home theater gear. And for just half a grand it will download a 1080P copy of a film the same day it’s released in theaters across the country, with better image quality, sound, and color than a Blu-ray copy. Not surprisingly, the system comes with a biometric security device preventing anyone but you from authorizing purchases. And it watermarks every downloaded film with a custom watermark so any attempts to share it online will make it obvious where the copy originated from.
So what do you think? Is $35,000 (plus $500 per flick) worth skipping the lines, sticky floors, and annoying patrons at your local movie theater? [Prima Cinema via Uncrate]
