In an interview with Marca, a national Spanish sports outlet, Piqué said the Kings League had nearly as many sponsors as the Davis Cup, the world cup of tennis, which he also managed through his company, Kosmos. Even so, you can’t compare the Davis Cup to the Kings League, the ex-professional soccer player said.


“Kids in schools are no longer saying they’re for FC Barcelona or Real Madrid. Now, they talk about supporting Saiyans (TheGrefg’s team) or Porcinos (Ibai’s team),” Piqué said. “We don’t compete against basketball or soccer or any other sport. We’re something completely different, a mix of sports and entertainment, and people like it.”

Furthermore, Piqué is also proving that his Kings League can go head-to-head with traditional mainstream soccer. Back in January, officials with LaLiga, Spain’s main soccer league, scoffed when asked if they considered the new event a rival and declared it was a “circus.” The Kings League, which streams its games for free on Twitch, YouTube, and TikTok, competes with LaLiga for viewers on Sundays, which broadcasts its matches on paid TV.


“Make me that question in six months and we’ll see what we’re saying about the Kings League,” LaLiga president Javier Tebas said.

This past Thursday, the Kings League crew joked and laughed about the comments they had come across belittling and criticizing the Kings League. Ibai said he read that people would only tune in to the first game. Spursito, president of Rayo de Barcelona (Barcelona Lightning Bolt), said someone posted that only 20,000 tickets would be sold to the final. With a gleam in his eye, Piqué joined in.


“I also read and heard people say, ‘We’ll see where the Kings League is in six months,’” he said.

At this point, it’s fair to say that probably a lot farther than it is now.

Update 3/26/2023, 1:11 p.m. ET: This post has been updated to reflect the newest ticket data for the Final Four.