Kodak's Ridiculous New Smartphone Looks Like an Old Camera

Image: Kodak
Image: Kodak

A few years ago, Kodak started making unremarkable smartphones, because that’s what happens when film is dead and your once-revered company basically just licenses its name out other places. Now Kodak has a new smartphone with an old name: the Ektra.

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It looks absolutely ridiculous.

Designed to look like a classic pocket camera (the original Kodak Ektra from the 1940s was a rangefinder), this Android 6.0-running smartphone is targeted at the type of consumer who thinks Kodak ever made good photography equipment (spoiler, it didn’t). It also has a massive camera bump.

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Image: Kodak
Image: Kodak

But it’s what’s inside the phone that makes this even more pathetic. A Mediatek processor, 3GB of RAM and a 21-megapixel, and “fast-focus camera sensor,” not to mention a “textured” finish that looks like leather (but is probably just some sort of plastic), this things screams cheap. The Ektra also comes bundled with Snapseed and a “Super 8 Video Recorder,” which I guess is cool. It’s also selling for £449 ($550) and will be available across Europe later this year.

And to think that we were actually excited about Kodak, after the company released that genuinely cool Super 8 film camera at CES…

[Kodak via Photography Blog]

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Christina is a senior writer at Gizmodo.

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DISCUSSION

Even cursory research would indicate that Ektar was a lens brand name applied on some of Kodak’s pre- and post-WWII German-manufactured Retina cameras, not the camera itself. And you are far too young and uninformed to be considered an authority on the presumptive quality of all the equipment that Kodak made throughout its history.