Imagine mulling over two new Lego sets, wondering which one would look more impressive on your parents' mantle. To help you out, Lego's Digital Box shows a 3D model right there in the store.
If a box is held in front of its screen, the German-only (for now) Digital Box will scan the bar code and present an animated model of the completed set on its screen. Apparently it uses the same tech used by camera phones to scan bar codes and present product data, but obviously much better because the result is always a 3D Lego model. [DVICE]