Microsoft Xbox 360 Price Cuts Officially Official

Illustration for article titled Microsoft Xbox 360 Price Cuts Officially Official

Yep, the rumored Xbox 360 price drops we'd read about in leaked retail flyers from Toys R US to Circuit City are true as of August 8th. The 20GB model will be $350, the Elite with 120GB of storage will be $450! And the core?! Right, no one cares about the core. The logic behind the price drops are interesting, too. Kotaku has an interview explaining why. [Kotaku]


Price drop coincides with release of "Madden NFL 08" on Xbox 360, one of many titles that make up the greatest holiday lineup in video game history.

REDMOND, Wash. — Aug. 6, 2007 — Microsoft Corp. today kicked off the greatest holiday lineup in video game history by announcing it will reduce the estimated retail price (ERP) of Xbox 360™ by $50 (U.S.) beginning Aug. 8. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title "Madden NFL 08" on Aug. 14. "Madden NFL Football," one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.
"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft. "On the eve of the best holiday games lineup ever and the launch of 'Madden NFL 08,' there has never been a better time to jump into Xbox 360."
Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new ERP of $349.99 (U.S.), Xbox 360 offers an unsurpassed experience right out of the box with a 20GB hard drive, wireless controller, Xbox 360 headset, and more. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an ERP of $279.99 (U.S.). Xbox 360 Core System provides everything needed to start gaming while giving consumers the ability to add new features and accessories they want. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 (U.S.) for those who want the premium games and entertainment experience. In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo® 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan green-and-gold finish, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset, an Xbox 360 Play and Charge Kit, and more.
In addition to being a great value, Xbox 360 is the only console on which consumers will be able to play all of this year's biggest titles: "Guitar Hero III™: Legends of Rock" (RedOctane/Activision), "Halo 3" (Bungie Studios), "Madden NFL 08" (EA) and "Rock Band" (MTV Games). Xbox 360 is also home to the most exclusive games, such as "BioShock" (2K Games), "Lost Odyssey™" (Mistwalker/Feel Plus), "Blue Dragon" (Mistwalker/Artoon Co. Ltd.), "Scene It? Lights, Camera, Action," (Screenlife), "Project Gotham Racing® 4" (Bizarre Creations Ltd.), "Mass Effect" (BioWare Corp.), "Naruto: Rise of a Ninja" (Ubisoft), and "Ace Combat 6: Fires of Liberation" (NAMCO BANDAI Games). With a record-setting attach rate of 6.1 games per console sold (NPD, Life-to-date, June 2007), a new price and the greatest holiday games lineup ever, Xbox 360 has proved itself as the home of the best games and entertainment at the best value.
About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 will have a portfolio of more than 300 games and will be available in nearly 40 countries by the end of 2007. More information can be found online at

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i think it is a very interesting fact that they didnt have to lower their prices hardly for 21 months.

Yes it certainly shows they have a great thing going for them there, but in my opinion there is also something to say about selling more units at slightly less expensive prices. Which obviously is what they are doing here for the Madden + xbox deal.

Problem with the whole thing is that there are many people, like me, who would love to own an xbox, but will still have to wait till it drops cheaper yet. this means that if they have such great product sales that they dont lower their prices in a systematic way that I will never end up buying a gamin console. By the time its cheap enough for me to justify buying one, the new console will be out and i'll just start waiting for that to go down in price...