After the he said/she said BS between Apple and NBC over the last few days, we're kind of glad to see some kind of resolution: NBC's taking its business to Amazon Unbox, which will give NBC "greater flexibility in the pricing and packaging of video downloads." For the time being though, shows still seem to fetch $1.99 on Unbox. But there are a couple of other interesting tidbits in the Times article worth noting.


The piece alludes to "grumbling about Apple's prices" by Hulu's other daddy, News Corp., lending more weight to the possibility of a larger revolt against Apple sparked by the NBC walkout/booting. If News Corp. followed them to Unbox (its iTunes contract is also supposedly coming due), the video download market would become much more interesting. Unbox would gain some needed content firepower and the networks would be working with a distributor more beholden to them—and one with a direct line to millions of TiVos.

This party's so just getting started. [NYT, HuffPo via Tubewad]

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