Last week, Netflix CEO Reed Hastings spoke vaguely of wanting Netflix to be part of your cable package. Now Reuters cites unnamed sources saying Hastings might actually be negotiating that deal under our noses.
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Netflix joining forces with the very cable companies is a weird notion, but ultimately makes sense. Studios, networks, and even the cable companies have proven very hostile towards supplying consumers, and even the streaming video services, with a wide selection of on-demand content. And if they're going to lose directly as a result of a lack of good movies, they might as well make it back through the cable companies as an added-value type of service. [Reuters via Techmeme]