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Blu-ray, Schmue-ray is what I have to say and Pioneer agrees (kind of) by announcing the DV-300V and DV-400V DVD players. The DV-300V (top) is a simple, progressive DVD player that will be available in April 2007 for $69. The DV-400V (bottom) is a nicer DVD player that has an HDMI output, sound equalizing options and 1080p upscaling. It will also be available in May for $99.