Remember The AT&T Ads About the Future? You Will

Illustration for article titled Remember The ATT Ads About the Future? You Will

Narrated by Tom Selleck, and directed by Fight Club's David Fincher, the ads began in 1993 and were (mostly) remarkably accurate, predicting: E-Books, in-car GPS, tablet PCs, E-ZPass, video conferencing, and video on demand. Take a look:


Also interesting is that the montage comes from a 1993 Newsweek CD-ROM. The theme: That one day, magazines would be sent to you as a CD-ROM sponsored by ads. Uh, no. Crazy to think that was only 16 years ago.

It's ironic that the main two things the ads get wrong are now core AT&T businesses: We don't fax from the beach (we email; but close enough), and we don't video chat from public telephones (or with our iPhones—where's my forward-facing camera damn it).


And as for tele-commuting in your bare feet? Hey, I'm doing that right now… [YouTube via David Pogue]

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I htink at this point Kaiser is the closest to the whole "all your medical history in a card". Which is too bad, because it really is doable.