Rumor: YouTube to Launch Pay-For Channel Subscriptions

Illustration for article titled Rumor: YouTube to Launch Pay-For Channel Subscriptions

The Financial Times is reporting that YouTube will launch a paid subscription model for specific, specialist video channels—as soon as this week.


The report, which cites an anonymous source, suggests that the site has been developing the system for months, in order to help channels fund more content. Rumors suggest that 50 YouTube channels will initially be pay-for, and that a subscription will cost from $2 per month. Speaking to Mashable, a YouTube spokesperson explained:

"We have nothing to announce at this time, but we're looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer."


Which certainly doesn't do a great deal to deny the idea. There have long been rumors which have suggested YouTube would begin charging for premium content; if this fresh one is true, there might not be much longer to wait before that's the case. [FT via Mashable]

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If someone can make a profit by monetizing subscriptions to their channel, good on them. I just hope it doesn't mean more intrusive ads for regular users, telling them to pay $1.99 to subscribe to random channels.

Maybe I'd be willing to pay for good content, if I can't get comparable content anywhere else for free. Or, if a channel I'm interested in enables legal downloading of their content. Otherwise, I'll mostly stick to free things.