Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Someday I'll Be Able to Afford Leica's New Instant Camera

Illustration for article titled Someday Ill Be Able to Afford Leicas New Instant Camera

Instant cameras are coming back in a big way. In the past couple years, Fuji, Lomography, and “Polaroid” have all thrown their hats into the ring, producing cheap, fun devices that provide a nostalgic experience. Leica is keen to get in on the fun, but it seems to have missed the memo on price point. Which seems logical. Leica’s never made a camera it couldn’t mark up.

Advertisement

As expected, Leica’s Sofort is a fancy take on instants. There’s three focus steps to shoot subjects at a variety of ranges (1 to 10ft) and—count ‘em—eight shooting modes including “double exposure” and “selfie.” The back is a full LCD display, and there’s an optional flash. Features aren’t usually what I look for in an instant camera, but the Sofort is packed with them.

Those bells and whistles come at a price though: estimates put the Sofort at around $300. Competitor cameras (barring the Impossible Project’s I-1, which can also pair with your phone) all clock in at least $100 cheaper. However, paying more comes with the territory of owning Leica products and the price tag likely won’t deter fanboys. The joy, for me anyway, of instant cameras is that they’re candid and unpolished, and a feature-heavy camera just feels antithetical.

Advertisement

[New Atlas]

Senior reporter. Tech + labor /// bgmwrites@gmail.com Keybase: keybase.io/bryangm Securedrop: http://gmg7jl25ony5g7ws.onion/

Share This Story

Get our newsletter

DISCUSSION

If you’re going to be stuck with the mini Instax film, you may as well just buy the Instax printer and print any image from your phone/camera that you’d like. I use one all the time with my iPhone and X100T images.

BTW, this thing looks like it’s simply a repacked Fuji Instax Mini camera.