Why Scientists Taught Monkeys to Associate Brand Logos With Genitals
Humans assign value to brands. Brands represent wealth, strength, and yes, sex. We are our brands. And for some rhesus macaques in a lab, one brand, Adidas, represents monkey genitalia. You may have seen the wacky image above circulating online. It’s from a fairly incremental set of scientific results that don’t say much about us…
