A new report from Nielsen on music consumption habits is packed with loads of surprises about the young consumers of the world. In the last year, only 50-percent of teenagers actually bothered to buy a CD. Who knew? But the more significant news is that 64-percent of teens listen to music on YouTube.
It's important to note that these teens aren't looking for new music on YouTube—the video streaming site accounts for only seven-percent of music discovery. That means that all of those teens are using YouTube to pull up songs they already know like a simple, on-demand music service they don't have to pay for. When everything's so easy to find on YouTube, who needs BitTorrent? The recording industry better hope all of those kids are listening on ad-supported Vevo channels, and not bootleg, homemade videos. [Nielson via TechCrunch]