The Wassup Commercial: Back In the Days When Men Communicated

The Wassup Boys were a glimpse at the Early 2000 Male's civilized relationship with technology. No, really.


In 2000, Budweiser brought us the inimitable—or perhaps slightly imitable—"Wassup" commercial. Okay, maybe very imitable—Grandmas, Superfriends, Teletubbies, you name it, everyone got into the action.

I always get a little misty when I think of the manners and mores of men who lived in times of yore. The way they used cordless phones and had their friends pick up the princess-phone "extension" lines in the kitchen; the way they clacked away at their clunky desktops while staring at CRT screens. Shit, I mean, they actually had spoken-word conversations with each other! Girls were girls and men were not tied to wireless devices. Those were the days.


Anna Jane Grossman will be with us for the next few weeks, documenting life in the early aughts, and how it differs from today. The author of Obsolete: An Encyclopedia of Once-Common Things Passing Us By (Abrams Image) and the creator of, she has also written for dozens of publications, including the New York Times,, the Associated Press, Elle and the Huffington Post, as well as Gizmodo. She has a complicated relationship with technology, but she does have an eponymous website: Follow her on Twitter at @AnnaJane.

Share This Story

Get our newsletter