"People get very quickly confused [and] that makes it hard for us to get funded," he says. "That's why our challenge right now is also to communicate to people that our project is the smartest innovation in solar energy since the invention of PV panels." That involves the simple animated video above, and launching their first Indie GoGo campaign to fund the creation of a smaller Rawlemon ball for charging devices called the Beta.ey:

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To me, the most exciting part of Broessel's technology isn't desktop-sized, it's building-sized. The team at Rawlemon are testing windows that are embedded with multiple lenses, designed to be used instead of tradition glazing. In their vision of the future, skyscrapers bubble with ball lenses, powering themselves with super-concentrated rays of light from the outside in.

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Let's say you replaced the south facade of Dubai's Burj Khalifa. Just a quarter of the entire building skin could generate 16.4 Gigawatt-hours per year. If that number means nothing to you, think about it like this: That's enough to power the tower, and still have 60 percent of the energy left over. If that's put back into Dubai's power grid, it would turn more than $1.2 million in profits a year, based on Broessel's calculations. It could power a city like New York for several hours alone.

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Image: Lyubov Timofeyeva

Their IndieGoGo campaign, which will net a small desktop version for funders, is really aimed at helping the team with the bigger financial challenges of large-scale solar manufacturing: Making that first component order, developing the right production tooling, and funding a cascade of global certification tests.

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Though the vision of buildings bubbling with lenses is a powerful one, the Rawlemon team is starting small—with convincing people that efficient, ubiquitous solar power isn't as far off as it seems. "We are even thinking in opening our own chain of solar cooking restaurants," Broessel adds with a wink. Go check out the campaign.