Just minutes before Apple’s big event was set to kick off, Tim Cook appears to have mixed up his apps. The CEO tweeted out what appears to be a question for his staff as they scramble to announce a what everyone expects to be a bevy of new iPhones, an updated Apple Watch, and maybe even a new iPad.
The tweet was quickly deleted, but it’s archived here.
So, what did Cook forget?
Update: Welp, turns out this appears to have been an elaborate ploy to promo the opening video. You got us this time, Cook.