Zune's Brown Color Sucks, Analyst Says

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

Microsoft marketing geniuses figured out that brown is the new black (or white), painting up the Zune in a color that a lot of people associate with a brick of shit. Now here come the second-guessing analysts, and one named Rob Enderle from the Enderle Group says that Microsoft stands alone in its edgy choice of brown as a hot new color. Is brown cool? "No other hardware company has come to that conclusion," he said, blaming the color for the player's somewhat slow intro.

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So let's vote on it. Our earlier poll just at the Zune's launch showed mild acceptance of the brown Zune, rejection of white, and a preference for black. Now that many of you have had a chance to actually see the brown one, we put this more-specific question to you, dear readers:

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We've seen all three colors of the Zune, and I actually like the brown one best. With its painted-on-the-inside translucent weirdness, I only wish it were a bit more rounded and smaller, not a different color.

TechTrends: Microsoft Zune Fails With Color, Sex Appeal [NBC11.com]

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DISCUSSION

Let's see, that's three posts so far that were, in essence, "I like it because it's not iPod." Apple Hatebois, boring boring boring, identifying themselves by what they're not, trying to be cool by hatin', always missing the mark.

Back to the topic at hand, I've recently seen a lot of new brown styles, in clothing and some in interior design. It looked like a better-designed 70s retro was returning, so I can understand why Microsoft thought it would be a good third color choice. (I'm amazed how well the brown and pink Zunes go together, indicating someone was very careful.) Unfortunately the color doesn't quite work for the general consumer psyche.

I chose "could take it or leave it", because something about that marsh-water green seems interesting. It's not the brown that's interesting, it's the special effects. A friend of mine got a brown celphone, but it worked because it was incredibly dark and glossy.