Those crazy cats at OK Go are tugging at our heartstrings yet again, with the release of a brand new video for the song This Too Shall Pass. It takes the Rube Goldberg machine concept to another level completely.
https://gizmodo.com/open-letter-from-ok-go-regarding-non-embeddable-youtub-5453042
Not familiar with the Rube Goldberg machine? Oh, but you are—it’s that Mousetrap-like series of chain reactions that come from just one small action. In this case, driving a toy truck into a line of dominos. But, but! Did I mention the video is embeddable? Looks like lead singer Damian Kulash’s open letter to their fans (reprinted on Gizmodo here with permission) worked a charm on their record label EMI. [LA Times]