All Your Favorite Apps Can Soon Tap Into Google Now

Illustration for article titled All Your Favorite Apps Can Soon Tap Into Google Now

In January, Google announced a limited Google Now pilot program, integrating 40 third-party apps with its popular digital secretary. At SXSW this weekend, Google's director of product management Aparna Chennapragada said they'll soon be opening the doors to any app that's interested.

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What that means is any third-party app can plug into Google Now with the program's upcoming open API. That is quite an expansion and would fundamentally change Google Now from just a convenient digital assistant to a must-have hub for everything on your smartphone.

In addition to this upcoming app-splosion, Google Now is also toying with new first-party tricks, like relaying ride line times at theme parks and making some Google Now-specific Easter eggs. Because, who doesn't love "do a barrel roll." [TNW]

DISCUSSION

Does anyone else have a problem with Google Now giving them the silent treatment? As far as I know, I have everything configured for Now to talk back to me when I talk to it, but it just refuses. (It works on my Asus tablet, but not my my brand new HTC Desire.)