It’s interesting to note, depending on how you look at things, how most all of the other old gods Wednesday’s gathered, while waning in power compared to the new gods, are not without their own very firmly established followings in America. American Gods has established that while pure sacrifice is what energizes the gods most, they also thrive on attention, devotion, and worship that can take on a variety of forms.

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While there are over one billion Hindus worldwide, the American Hindu population is relatively small at about 1.5 million, meaning that Mama-Ji (Sakina Jaffrey), an incarnation of the Hindu goddess Kali, exists, but is nowhere near as strong as her counterpart living in the Indian subcontinent. There’s enough public and pop cultural understanding of mythic figures like Anansi, leprechauns, and the Norse gods in America that Mr. Nancy, Mad Sweeney, and Wednesday’s presences all make sense, but again, you can’t help but wonder how tenuous their abilities to feed on that belief are.

As interesting as that all is, none of the gods stick around to discuss much of it, because there’s work to be done. With a lovestruck Salim by his side (in a sidecar no less!), the Jinn sets off on a mission to track down Wednesday’s legendary spear Gungnir. Wednesday and Nancy drive off to catch a train and Sweeney and Laura make their way to find Shadow, who’s been abducted by Mr. Town (Dean Winters).

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Splitting its characters up is a smart move for “The Beguiling Man” as an individual episode, as it pairs up the show’s characters in ways that bring out new bits and pieces of their relationships and who they are. At the same time, though, it feels very much like a stayed, predictable move that’s at odds with the frenetic wildness that defined so much of the freshman season. You might see this as American Gods settling down into familiar TV territory, which could end up either working to the show’s benefit or its detriment down the line.

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The episode regains some of American Gods’ narrative splendor in the moments it spends with the captured Shadow as he’s being interrogated by Mr. Town, a data-collecting extension of Mr. World. While the handful of Crispin Glover’s lines so far this season have done an adequate job of conveying how legitimately frightened Mr. World is of Wednesday, it’s in Mr. Town that you can see World’s fear transformed into determination. Whatever Wednesday’s planning, it involves Shadow, and Shadow may be the key to Wednesday’s undoing. But as Town’s torturing Shadow, what we begin to see is that Shadow, though not an amnesiac, is something of a mystery to himself as much as he is to the audience.

Through flashbacks, we see Shadow grew up traveling the world with his free-spirited mother, who refused to speak of his father, and only brought him to America when he was well into his teen years. Despite having seen so much, there’s a smallness to Shadow’s world that makes his arrival in the U.S. a jarring one—something which makes him have to confront the realities of how race and blackness operate differently in America, even though Shadow’s the same person he’s always been.

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In nearly everything about Shadow’s scenes in this episode—from the way he’s being tortured in the present, to the way his mother insists that she can see a shining light within him that no one will ever understand—“The Beguiling Man” is building toward something bigger and fascinating for American Gods. But it feels unclear as to how (and whether) the show’s going to be able to bring that same kind of careful, deft storytelling touch to the rest of the season in an expanded way.


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