Millions of Chinese citizens have been blanketed in thick smog recently, but where some people see only a dense haze, entrepreneurial Canadian businessmen see profit.
Vitality Air is startup in Canada’s Rocky Mountains, selling “hand-bottled mountain air” from Banff and Lake Louise. In recent weeks, Vitality has seen demand soar from China. Founder Moses Lam told Global News “We shipped a sample of 500 [bottles] to China...they sold out within a week-and-a-half.”
The company has been selling the air for around six months, but only recently started selling through Taobao, China’s eBay equivalent. A seven-liter can of Banff air goes for about $25, and gives you about 150 shots of sweet, sweet Alberta air.
Contact the author at chris@gizmodo.com.