Photo: Sam Rutherford (Gizmodo)

OK, it’s a small coaster, but after a couple years of attending CES, between the Google vending machines, the Google-branded monorail, and a bunch of new features for the Google Assistant, it feels like Google is flexing on the world’s biggest trade show in a way it never has before.

Headlined by a new translation feature for the Google Assistant called Interpreter Mode, Google hopes its Assistant can help bridge language gaps in a smarter and friendlier way.

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Interpreter Mode should be rolling out sometime in the next few weeks.
Photo: Sam Rutherford (Gizmodo)

Available initially on Google Smart Displays before the feature rolls out to more devices, getting Google to translate your words should, in theory, be as simple as asking it to help you with your French (or one of Google’s 29 other supported languages). And as a bonus on Smart Displays like the Home Hub, the Assistant will even provide written text alongside a verbal translation to help lessen the chance of any miscommunication.

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Photo: Sam Rutherford (Gizmodo)

Next, in an update rolling out today, Google is giving the Assistant much deeper hooks into Google Maps, so you can do thing things like share your ETA, text hands free, or play a podcast just by asking the Assistant, all without ever needing to leave the Google Maps app.

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Photo: Sam Rutherford (Gizmodo)

And it wouldn’t be CES without a new product or two joining the Google Assistant family. So for those who don’t have Android Auto in their cars but want a slightly better solution than just talking to you phone, Anker’s $50 Roav Bolt and JBL’s similarly priced Link Drive Plug let you connect your phone to your car via an aux jack or Bluetooth so you can use their built-in noise canceling mics to talk to the Google Assistant with increased clarity

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The demo e-ink screen sits in the middle, flanked by Lenovo’s new $80 Smart Clock on the right.
Photo: Sam Rutherford (Gizmodo)

Meanwhile, for all your bedside requests, Google showed off Lenovo’s new Smart Clock which puts all of the Assistant’s feature’s in a handy $80 companion. And looking further down the road in 2019, Google teased its Google Assistant Connect program that looks to help device makers create new Google Assistant-devices, like the small e-ink-based screen and cardboard button the company had on display at its booth.

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Also, in one of the most anticipated and yet longest-delayed bits of Google Assistant integration, it seems Google and Sonos are finally ready to bring Assistant voice controls to the Sonos One and Sonos Beam.

It’s no secret Google has the smartest and most powerful voice assistant out there. But between the never-ending string of new devices, deeper integration, and nifty new features, the Google Assistant looks like it’s making an extra big push for 2019.

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Follow along with all of our CES 2019 coverage here.