How Did Apple Let Kinect Slip Through Its Fingers?

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The year is 2008. Inon Beracha, CEO of the company that engineered the brain of what is now Microsoft's shiny Kinect, is trying to find a buyer for the miracle tech. He tried Apple. No dice. Why? It was complicated.

Even two years ago, in its demo form, the PrimeSense sensor that powers Kinect was enormously impressive. So Beracha jetted to Silicon Valley to drum up interest. His first stop? Apple. "It was the most natural place for the technology."


Which makes sense in 2010, given the extent to which Steve Jobs has broadened his vision of button-less computing—a body interface like Kinect's could have been at the fore of Apple's interface vanguard. But Apple's interest in alternative controls didn't trump their tendency to be, well, controlling. Beracha says their meetings were scuttled by Apple's insistence on secrecy (and a mountain of contractual demands and NDAs). Beracha went elsewhere—and now Microsoft has its baby. And they are going to sell a lot of them. [Cult of Mac]