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Instagram Video Ads Are About to Double in Length

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Video ads have been popping up on Instagram for a while now — but they’re about to get longer and appear from a broader range of companies. Great?

Changes to Instagram’s advertising policies will see the time limit for video ads rise to 30 seconds from the previous 15, doubling the time in which companies can show you their wares. Those same videos will also be appearing in non-square format, too, as the company extends its recent aspect ratio relaxation to ads.


Interestingly, you can expect to see ads from a wider range of sources, too. Instagram says that smaller businesses will now be able to buy advertising space on the network, which means that you’ll see promotional content from more than just the big players. One thing is clear: Instagram ads are only going to become more pervasive in your feed.

[Instagram via Verge]