What about the color of software? Or the web in general?

This week, William Gibson tweeted a link to a collection of Sherwin Williams’ paint colors—specifically, one called “cyberspace,” a term he of course coined. The link revealed that the company has a whole collection of internet-focused paint colors, each part of a new palette this spring. What do the colors of the web look like? As Twitter users were quick to point out, some of Gibson’s most famous words describe it perfectly: The sky above the port was the color of television, tuned to a dead channel.

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There was Cyberspace, above. Or Software:

Web Gray:

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Network Gray. Gray Screen. Site White. Or even “Online:”

As people on Twitter pointed out, this isn’t the first time a paint color has been named for his one-time neologism. There was a West Elm color called Cyberspace, according to one. Meanwhile, the paint company Taubmans makes a shade called Cyberpunk:

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Yesterday we looked at how color companies like Pantone use culture to promote their color-picking products. These shades, made by paint companies, are another great example of how manufacturers try to pick color names that, as one paint company exec told The New York Times a few years ago, “are a representation of your lifestyle.”

Who does Sherwin Williams want to appeal to with its new web collection? Well, the palettes the colors belong to give us a little hint: Cyberspace is part of a Pottery Barn Teens collection. Online is part of the company’s Kids collection. Of course!


Contact the author at kelsey@Gizmodo.com.

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