MLB Streaming Full Live Games to iPhone Over 3G, Starting Tomorrow

Illustration for article titled MLB Streaming Full Live Games to iPhone Over 3G, Starting Tomorrow

A couple months ago, a Major League Baseball spokeperson hinted that live video streaming—one of the vaunted promises of iPhone 3.0—could make its way to the league's $10 At Bat app. Tomorrow, they're making good on their tease.

Set to be updated immediately after the firmware 3.0 release, the app will stream out-of-market games (no locals, sadly) at a rate of one or two a day. The thing that'll set At Bat apart from existing video apps by CBS (and others) will be its ability to stream over 3G, without apparent limitations.

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This is bigger news than it sounds, and not just for people who like baseball. For MLB to ship—and more importantly for AT&T and Apple to allow—an over-the-air streaming app paves the way for more general TV apps for the iPhone. It's weirdly shocking to actually see, even if we were told to expect it.

If you do care about baseball, here's your opening schedule for tomorrow, in manly-man military time: Chicago Cubs/White Sox at 14:20 EST, and the Detroit Tigers/St Louis Cardinals game at 20:15. [BusinessWeek]

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DISCUSSION

ceilingfanboy
ceilingFANBOY

I don't get the out of market blocking on this. It's one thing to suggest that people are going to skip going to the game because they can watch the game on their computer using MLB.tv, but I don't think too many people are going to skip going to the game to watch the game on a tiny 3.5" screen and kill their battery. I wouldn't even be too surprised to see people wanting to use this app to enhance their experience at the game since you sometimes get things from the announcers on TV that you don't get from the announcers at the stadium. That, and some stadiums aren't very good at showing replays.