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Netflix Online Video Becomes All-You-Eat Tomorrow; Can It Compete With iTunes Video Rentals?

Illustration for article titled Netflix Online Video Becomes All-You-Eat Tomorrow; Can It Compete With iTunes Video Rentals?

We had heard that unlimited online viewing had been granted to select Netflix subscribers last month, and suspected it'd get a full rollout soon. Well, soon is tomorrow—as the AP notes, a day before MacWorld, where Apple is expected to unveil its video rental-killer rendition of iTunes.

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The only people who aren't getting cut in to the infinite viewing parade are the cheapos who only rent a pair of DVDs a month for $5. Whether or not turning the stream access into a smorgasbord is enough to fend off the looming iTunes threat is doubtful—Mac-compatibility would be a nice little shot to the balls, though—but it's not like Netflix is totally without a battle plan for the infinite format war. [SF Gate/AP]

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Whether or not turning the stream access into a smorgasbord is enough to fend off the looming iTunes threat is doubtful

Right, because the iTunes store is just doing amazing with video. Last I heard, the video downloads on iTunes are doing well below expectations. Sales of the AppleTV have been bordering on pathetic.

Look, I know we have all been talking about video streaming as the next logical step, but anyone who thinks the majority of people will be renting movies electronically within five years is smoking something. I can count the number of people I know who have streamed a movie on no hands.

I look forward to hearing what Apple has to say, and I appreciate that I can watch as much streamed content from NetFlix as I like (I have only watched two movies to date), but the fact remains that neither is as convenient as getting a new movie in my mail every day.