Nintendo Isn't Bothered About Making a Cellphone

Illustration for article titled Nintendo Isn't Bothered About Making a Cellphone

Scream all you want about Crash Bandicoot being one of the launch-games on Sony Ericsson's Xperia Play, but Nintendo of America President Reggie Fils-Aime doesn't plan to gift you any of their retro titles on a Nintendo phone.

Fils-Aime told CNN that they "have no desire to get into telephony," adding that they "believe that we will earn our way into someone's pocket without having to offer that (phone capability) as an additional factor." Nintendo bargained with AT&T for providing free Wi-Fi access for 3DSes, but any plans for a 3DS phone are all in your imagination. Fils-Aime believes that "phones are utilities. Phones are not by definition entertainment devices."

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I'm sure Sony Ericsson and Microsoft would beg to differ. [CNN via Kotaku]

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daviviana
Davi Viana

Nintendo is confused.

The company positions itself to non-heavy gamers, but to new, broader audience an then pulls a 3D hardware and says it won't go into the phone thing. But thing is, casual gamers and new gamers are phone gamers. If you want to attract new customers you have to make them purchase in a natural, painless way - the apple one-click store way. The company has to choose - are they committed to a broad new audience/nostalgic adults or to the heavy gamers? Or they want to be open to everyone?

Nintendo is becoming old in my opiniong. It isn't understanding where the industry is going and trying to stick to a classic mode of doing thing by fear of changing. Yes, the 3DS will probably win his way into my pocket soon enough, but I tend to think that it will be the last pocket-console I will buy. I can't even start to think about the kind of gaming we will be able to do on phones 4 years from now.