3M Owns the Color Purple (But Not How You Might Think)
And here I was, ready to paint my bedroom purple. But if 3M owns it, I can’t, right? Wrong! Although under US law 3M strangely does have a claim to the the color, it’s not as bad as it sounds. Intellectual property law allows for what’s called “trade dress”—the visual distinctiveness that, the hope is,…
