The Florida Effect
How do a few words affect how you act? Perhaps quite a bit. And without you even knowing it. That’s the lesson that psychologists learned from the weird, subliminal Florida Effect. The Florida Effect is one of the earliest, and most powerful, examples of “priming.” Priming, in psychological terms, means the use of background factors…
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Esther Inglis-Arkell
We learn best from unjust punishment
We shouldn’t punish people for accidents. What purpose would that serve? But one study suggests that it would actually be a very effective practice. Here’s why we might want to be Draconian in our punishments. Image by Ronald Sumners via Shutterstock If someone was trying to help you, but screwed up, what would you do…
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Esther Inglis-Arkell