What Netflix's Top Rentals Would Look Like Under New, Gimped Policies

Illustration for article titled What Netflix's Top Rentals Would Look Like Under New, Gimped Policies

Netflix signed a frightening deal with Warner Bros, delaying new release WB DVDs from going out to customers until 28 days of purgatory pass. Netflix minimized the decision, but what if every studio jumps on board? Here's an example:


TechCrunch dug through Netflix's top January rentals, and they yanked any title that's within 28 days of release. Over half (13 of 24) would be missing.

(Yes if available, no if not)

1) Julie & Julia: December 8 — No

2) District 9: December 22 —- No

3) 500 Days of Summer: December 22 —- No

4) Angels and Demons: November 24 -– Yes

5) The Proposal: October 13 —-Yes

6) The Hangover: December 15 —- No

7) Star Trek: November 17 -Yes

8) Up: November 10 —-Yes

9) The Taking Of Pelham 123: November 3 -– Yes

10) Night At The Museum 2: December 1 -– Yes

11) The Ugly Truth: November 10 —- Yes

12) Public Enemies: December 8 -– No

13) The Hurt Locker: January 12 —- No

14) Inglourious Basterds: December 15 —- No

15) Cloudy With A Chance Of Meatballs: January 5 — No

16) Funny People: November 24 — Yes

17) G.I. Joe: November 3 — Yes

18) Harry Potter 6: December 8 —- No

19) Terminator 4: December 1 - Yes

20) Gamer: January 19 — No

21) A Perfect Getaway: December 29 — No

22) Extract: December 22 — No

23) 9: December 29 —– No

24) Transformers 2: October 20 — Yes

25) Ghosts Of Girlfriends Past: September 22 — Yes

Netflix has positioned themselves well, especially as the service has evolved to the greatest streaming media portal (in the living room) in existence. But even scrolling through my digital media library, I can spot a decent number of titles, sure, but there's not all that much that I actually want to watch (Starz offers some of their most notable content, and even that's in jeopardy).

Netflix has developed an amazing rental infrastructure. But they need to become as media savvy as Apple if they want to make it worth a damn. [TechCrunch][Photo by Rob Lee]


I already seem to be playing the blu-ray waiting game. If this trend spreads to other studios then I'm going to wait for a month for a movie to be available and another month to actually get it shipped then forget it. I'll cancel.