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Why do Olympic mascots always, always suck?

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Comics, movies, videogames, and TV shows all know their way around good character design — so how come the Olympics, decade after decade, commission the worst characters ever foisted upon millions? The recently unveiled London 2012 “things” are just…look.

Summer 2012

London, United Kingdom

Wenlock and Mendeville, “drops of steel with cameras for eyes”

Winter 2010

Vancouver, Canada

Sumi, Quatchi, and Miga: sea bear, sasquatch, and marmot

Summer 2008

Beijing, China

The Fuwa: Beibei (fish), Jingjing (giant panda), Huanhuan (Olympic flame), Yingying (Tibetan antelope), Nini (swallow)

Winter 2006

Turin, Italy

Neve and Gliz, snowball and ice cube

Summer 2004

Athens, Greece

Athena and Phevos, “brother” and “sister”

Winter 2002

Salt Lake City, United States

Powder, Copper, Coal: snowshoe hare, coyote, and bear (okay, these guys are kinda cute)

Summer 2000

Sydney, Australia

Ollie, Syd, and Millie: kookaburra, platypus, and echnidna

Winter 1998

Nagano, Japan

The Snowlets: Sukki, Nokki, Lekki, and Tsukki

Summer 1996

Atlanta, United States

Izzy, a…something

Winter 1994

Lillehammer, Norway

Kristin and Hakon, human children

Summer 1992

Barcelona, Spain

Cobi, a Catalan sheepdog in a suit

Winter 1992

Albertville, France

Magique, a “man-star”

Summer 1988

Seoul, South Korea

Hodori, a tiger cub

Winter 1988

Calgary, Canada

Hidy and Howdy, polar bears

Summer, 1984

Los Angeles, United States

Sam, an eagle

Winter 1984

Sarajevo, Yugoslavia

Vucko, a wolf

Summer 1980

Moscow, U.S.S.R.

Misch, a bear cub

Winter 1980

Lake Placid, United States

Roni, a very sad raccoon

Summer 1976

Montreal, Canada

Amik, a beaver

Winter 1976

Innsbruck, Austria

Schneemann, a snowman

Summer 1972

Munich, West Germany

Waldi, a dachshund

Winter 1968

Grenoble, France

Schuss, a skier

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