A Third of iPad Users Have Never Downloaded an App?

Illustration for article titled A Third of iPad Users Have Never Downloaded an App?
Illustration for article titled A Third of iPad Users Have Never Downloaded an App?
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Here's a kinda crazy statistic from a new report by the Nielsen Company: 32% of iPad owners have never downloaded an app. Come on, guys, not even Netflix!?

The Nielsen Company's report, derived from a survey conducted by 5,000 tablet owners, shows that books, magazines, and video content all benefit from the tablet's bigger screen, with users (predictably) accessing those types of content far more often than they did on their smartphones.

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Illustration for article titled A Third of iPad Users Have Never Downloaded an App?

But what's even more striking is that 32% of iPad owners have never downloaded an app at all. Not Netflix, not Pages, not even Angry Birds HD. For many, likely most Gizmodo-types, the idea of an iPad without apps is like a hamburger with no toppings—apps are what makes the iPad so versatile and in turn so enjoyable. But for others, it seems, having a lightweight slab that can access email and surf the web is enough. I guess it's just surprising to see how many people settle for the plain hamburger. [Nielsen Wire]

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DISCUSSION

What percentage of Android owners are grateful that 65% of the apps in their app market are free?

I just downloaded my first paid app, and I've had my G1 for about 2 years.

It was a nav app with offline maps (I live on the Canadian border, you should see roaming fees). It cost $5... full featured, traffic (with data), voice, points of interest, the usual. I've seen nav apps in the Apple App Store for over $100.

Developers charge it, because Apple customers... well... they have a demographic. I'd be ashamed to be lumped into such a foolish and careless looking group of [often] lemmings.

Not that there aren't exceptions or I couldn't be one - but based on the chart above, there's a LOT of stories in what it says... like bitslammer's experience with the guy in the bar using an iPad like it was a status symbol. Just people you wouldn't want to be associated with either. I'd sooner wear Affliction gear than look like that kind of douchebaggery.