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Apple Crushes Recession by Selling More Macs and iPhones Than Ever Before

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Apple just sold more Macs and iPhones than ever before: 3.05 million Macs and 7.4 million iPhones. iPods, doomed that they are, are still dying. But, Steve promises "some really great new products in the pipeline for 2010." Updated live.

Update 2: Q & A time.

Analyst dude asks what Apple thinks of wannabes "like Android." Answer: Apple "feels very good about suiting up against anyone" since they've got 85,000 apps. COO Tim Cook says, "Frankly, I think people are still just trying to catch up with the first iPhone 2 years ago."


Man, this is the most boring ass Apple earnings call ever. Nobody's asked a stupid tablet question to elicit a really snippy reply from Tim Cook, which has pretty much ruined it for me.

The earnings call starts in 25 minutes, and we'll be bringing it to you live.

There's some funky accounting going on now with some new accounting guidelines that lets them officially recognize the revenue from an iPhone, iPod touch and Apple TV (stuff they've been reporting revenue from over 24-month periods previously), so that's something to watch for over the next quarter or so. Business Insider explains what all that means.


Update: $9.87 billion was the second highest revenue ever, next to last Christmas season.

Mac's growing 17 percent, while the rest of the market only growing at 2 percent. Laptops are over 74 percent of Macs sold. Desktops are dead, biatches. Most educational Macs shipped ever, they're indoctrinating our youth. Half of Macs sold in Apple Stores still sold to first-time Mac buyers.


Snow Leopard upgrade box sales double Leopard's at release.

10.2 million iPods sold, down from 11 million a year ago (down 8 percent). iPod touch sales were up 100 percent though, showing, again, where the growth is. This is crazy: 50 percent of recent iPod buyers were buying their first iPod. They've still got 70 percent of the MP3 player market.


7.4 million iPhones. Half a billion app downloads, weeee.

They're opening a new Apple Store on the Upper West Side in NY, which means Genius Bar reservations should start being slightly easier to snag than one for Momofuku Ko.

Apple Reports Fourth Quarter Results

Most Profitable Quarter Ever; Record Mac and iPhone Sales

CUPERTINO, Calif. Oct. 19 /PRNewswire-FirstCall/ — Apple® today announced financial results for its fiscal 2009 fourth quarter ended September 26, 2009. The Company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion, or $1.82 per diluted share. These results compare to revenue of $7.9 billion and net quarterly profit of $1.14 billion, or $1.26 per diluted share, in the year-ago quarter. Gross margin was 36.6 percent, up from 34.7 percent in the year-ago quarter. International sales accounted for 46 percent of the quarter's revenue.

In accordance with the subscription accounting treatment required by GAAP, the Company recognizes revenue and cost of goods sold for iPhone™ and Apple TV® over their estimated economic lives. Adjusting GAAP sales and product costs to eliminate the impact of subscription accounting, the corresponding non-GAAP measures* for the quarter are $12.25 billion of "Adjusted Sales" and $2.85 billion of "Adjusted Net Income."

Apple sold 3.05 million Macintosh® computers during the quarter, representing a 17 percent unit increase over the year-ago quarter. The Company sold 10.2 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter. Apple sold 7.4 million iPhones in the quarter, representing seven percent unit growth over the year-ago quarter.

"We are thrilled to have sold more Macs and iPhones than in any previous quarter," said Steve Jobs, Apple's CEO. "We've got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010."

"We are delighted with our September quarter and fiscal 2009 results," said Peter Oppenheimer, Apple's CFO. "For the full year, we grew revenue by 12 percent and net income by 18 percent in extraordinarily challenging times. Looking ahead to the first fiscal quarter of 2010, we expect revenue in the range of about $11.3 billion to $11.6 billion and we expect diluted earnings per share in the range of about $1.70 to $1.78."

Apple will provide live streaming of its Q4 2009 financial results conference call utilizing QuickTime®, Apple's standards-based technology for live and on-demand audio and video streaming. The live webcast will begin at 2:00 p.m. PDT on October 19, 2009 at and will also be available for replay for approximately two weeks thereafter.