How Do You Sell Apple Stuff in China? Luxury, Luxury, Luxury.
China is, on paper, a communist society. China is, in practice, a society of aspirational consumption, conspicuous consumerism, and a gaudy upper class. So how does Apple, with hippy roots, take control? By conforming, FP reports. iPhones are golden crowns. Whereas the tech colossus is adored in the west for its innovation and design daring,…
