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Microsoft Chooses Zune's Ad Agency to Promote Zune Phone "Pink"

Illustration for article titled Microsoft Chooses Zunes Ad Agency to Promote Zune Phone Pink

Advertising firm McCann Erickson has won a lucrative advertising contract with Microsoft, beating out CrispiBLAH BLAH BLAH the point is, people—Zune advertising people—are now talking on record about Microsoft's "Pink" project, and gearing up to promote it.

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From Adweek:

The Office shift follows a pitch for a new Microsoft mobile offering won by McCann's T.A.G. unit, said sources. JWT, McCann and fellow roster shop Crispin, Porter + Bogusky competed for that assignment, for which the client used the code-name Pink.

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It's a nice confirmation of previous rumors that Microsoft was shopping the project around, and that's about the end of the new information. But a quick trip to the McCann T.A.G. site reveals a portfolio that contains three videos for the Zune, including two ads and a trade reel. Zune? Pink? Zunephone! Pinkphone! Pink Zune! Pink Zune phone! And so on.

Now, these ads are nestled among a fair number of Xbox promotional materials, so it's clear that this is one of Microsoft's go-to teams for advertising in general. But hell, since we still haven't seen any kind of confirmation that the Pink phone's alleged specs and Windows Mobile 7 rumors are real, that Pink is a hardware device, or that the project even still exists, we'll take what we can get. [Adweek via Slashgear]

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DISCUSSION

kaisermachead
kaisermachead

So will we finally see ads that don't make me look around to make sure that everyone is actually seeing what I'm seeing?

But I did like this commercial, that while a bit screwy in the head, did come with that pleasant song snippet.